/*
 * Icarus Growth site (v1 = Sheni's Structure tab), laid out to Steven's visual-plan.md.
 * Light editorial system (THE-BRAIN/BRAND.md §6) with dark bands (hero, 404).
 * Rules this file enforces by construction:
 *   - one lime element per view (.btn-lime, hero only)
 *   - at most two boxed panels per page (.box); the page uses one, the calendar
 *   - sans + mono only for our type (the logo mark is Sheni's own, by his choice)
 *   - body text >= 19px, text lines <= 68 characters
 *   - two easing curves and nothing else
 * Screen tiers: phone < 600 · tablet 600-1023 · desktop 1024-1599 · ultra-wide >= 1600.
 */

@font-face{font-family:'Switzer';src:url(/assets/fonts/switzer-400.woff2) format('woff2');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Switzer';src:url(/assets/fonts/switzer-700.woff2) format('woff2');font-weight:700;font-style:normal;font-display:swap}
@font-face{font-family:'JetBrains Mono';src:url(/assets/fonts/jetbrains-mono-500-latin.woff2) format('woff2');font-weight:500;font-style:normal;font-display:swap}

:root{
  --bg:#F8F8F8; --panel:#FFFFFF; --panel-2:#F3F3F5;
  --ink:#14151C; --ink-2:#3A3B42;
  --mute:#5F6068; --mute-2:#8A8B93;
  --line:#E2E2E6; --line-2:#D6D6DB;
  --hl:#15803D; --accent:#8E009E; --orange:#D93F00;
  --glow1:rgba(142,0,158,.06); --glow2:rgba(21,128,61,.045);
  --btn-bg:#14151C; --btn-fg:#FFFFFF;
  --lime:#E0F014; --lime-h:#EAFF2E;

  --sans:'Switzer',system-ui,-apple-system,'Segoe UI',sans-serif;
  --mono:'JetBrains Mono',ui-monospace,SFMono-Regular,Menlo,monospace;
  --ease-out:cubic-bezier(.16,1,.3,1);    /* things arriving */
  --ease-soft:cubic-bezier(.22,1,.36,1);  /* things settling */

  /* type scale: phone -> ultra-wide (visual plan §2) */
  --t-hero:clamp(36px,1.636vw + 30.1px,72px);
  --t-line:clamp(28px,.727vw + 25.4px,44px);
  --t-sub:clamp(19px,.136vw + 18.5px,22px);
  --t-body:clamp(19px,.045vw + 18.8px,20px);
  --t-mono:clamp(12px,.09vw + 11.7px,14px);
  --measure:68ch;

  --container:100%;
  --gutter:16px;
  --nav-h:56px;
  --row-gap:56px;
}
@media (min-width:600px){ :root{--container:720px;--gutter:32px;--nav-h:64px;--row-gap:64px} }
@media (min-width:1024px){ :root{--container:1200px;--gutter:40px;--row-gap:88px} }
@media (min-width:1600px){ :root{--container:1440px;--gutter:64px;--nav-h:72px;--row-gap:104px} }

/* dark bands (hero, 404): dark whatever the page around them does */
.band-dark{
  --bg:#14151C; --panel:#1B1C24; --panel-2:#20212B;
  --ink:#F8F8F8; --ink-2:#D3D4DA;
  --mute:#9A9AA4; --mute-2:#75767F;
  --line:#2A2B35; --line-2:#353642;
  --hl:#E0F014; --accent:#E600FF; --orange:#FF4F00;
  --btn-bg:#F8F8F8; --btn-fg:#14151C;
}

*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto !important}
.lenis.lenis-stopped{overflow:hidden}
@media (prefers-reduced-motion:no-preference){html:not(.lenis){scroll-behavior:smooth}}
[id]{scroll-margin-top:var(--nav-h)}
body{
  margin:0;background:var(--bg);color:var(--ink);
  font-family:var(--sans);font-size:var(--t-body);line-height:1.62;
  -webkit-font-smoothing:antialiased;font-synthesis:none;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit}
p{margin:0}
button,input,select,textarea{font-family:inherit}
h1,h2,h3{margin:0;font-weight:700;text-wrap:balance}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}

.wrap,.wrap-wide{max-width:var(--container);margin:0 auto;padding:0 var(--gutter)}
.wrap>*{max-width:var(--w-text,780px)}

.ph::before{content:'[';color:var(--mute-2)}
.ph::after{content:']';color:var(--mute-2)}
.ph-tag{display:inline-block;font-family:var(--mono);font-size:var(--t-mono);font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--mute-2)}
.muted{font-size:var(--t-body);line-height:1.6;color:var(--mute)}
.m{color:var(--hl);font-weight:700}
.textlink{font-weight:700;color:var(--ink);text-decoration:none;border-bottom:1px solid var(--line-2);padding-bottom:1px}
.textlink:hover{border-bottom-color:var(--ink)}

/* icons: Eddie's one-colour SVGs used as masks, so they take the text colour */
.ico{display:inline-block;width:22px;height:22px;flex:none;background:currentColor;
  -webkit-mask:var(--ico) center/contain no-repeat;mask:var(--ico) center/contain no-repeat}

.slot{padding-top:var(--row-gap)}
main{background:
  radial-gradient(900px 520px at 100% 0,var(--glow1),transparent 70%),
  radial-gradient(760px 480px at 0 6%,var(--glow2),transparent 70%)}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:14px 28px;
  font-family:var(--sans);font-weight:700;font-size:17px;letter-spacing:-.01em;line-height:1;
  border:0;border-radius:3px;cursor:pointer;text-decoration:none;white-space:nowrap;
  transition:transform .4s var(--ease-out),background-color .4s var(--ease-out),color .4s var(--ease-out)}
.btn:hover{transform:translateY(-1px)}
.btn-lime{background:var(--lime);color:#14151C}
.btn-lime:hover{background:var(--lime-h)}
.btn-solid{background:var(--btn-bg);color:var(--btn-fg)}
.btn-sm{min-height:40px;padding:10px 18px;font-size:15px}

/* ---------- 0. top banner ---------- */
.nav{position:fixed;inset:0 0 auto 0;z-index:20;height:var(--nav-h);border-bottom:1px solid transparent;
  transition:background-color .4s var(--ease-out),border-color .4s var(--ease-out),color .4s var(--ease-out)}
.nav-inner{height:100%;display:flex;align-items:center;justify-content:space-between;gap:16px}
.brand{display:inline-flex;align-items:center;gap:12px;text-decoration:none;font-weight:700;font-size:18px;letter-spacing:-.02em}
/* Sheni's ICG mark (Eddie's SVG): two shapes in currentColor, the G at 42%, so it reads white on dark and ink on light */
.nav-right{display:flex;align-items:center;gap:22px}
/* the Case Studies link: plain, normal weight, the banner's own text colour (white over the hero, ink after) */
.nav-link{font-size:15px;font-weight:400;color:inherit;text-decoration:none;white-space:nowrap}
.nav-link:hover{text-decoration:underline;text-underline-offset:4px}
.brand-mark{display:block;width:26px;height:35px;background:currentColor;
  -webkit-mask:url(/assets/logo/icg-mark.svg) center/contain no-repeat;mask:url(/assets/logo/icg-mark.svg) center/contain no-repeat}
.nav.on-dark{color:#F8F8F8;--btn-bg:#F8F8F8;--btn-fg:#14151C}
.nav.solid{background:rgba(248,248,248,.94);-webkit-backdrop-filter:saturate(1.4) blur(10px);backdrop-filter:saturate(1.4) blur(10px);border-bottom-color:var(--line);color:var(--ink);--btn-bg:#14151C;--btn-fg:#FFFFFF}
@media (max-width:599px){ .brand-name{display:none} .nav .btn-sm{padding:10px 12px;font-size:14px} .nav-right{gap:14px} .nav-link{font-size:14px} }
@media (min-width:1600px){ .brand-mark{width:30px;height:40px} }

/* ---------- 1. hero: Callout > Title > Subheading > VSL > Button ---------- */
.hero{position:relative;overflow:hidden;background:var(--bg);color:var(--ink);padding:calc(var(--nav-h) + 40px) 0 56px}
.hero .field{position:absolute;inset:0;width:100%;height:100%;z-index:0;display:block}
.hero-inner{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1fr)}
.callout{font-family:var(--mono);font-size:var(--t-mono);font-weight:500;letter-spacing:.02em;color:var(--accent)}   /* his words as written: no forced capitals */
.h1{font-size:var(--t-hero);line-height:1.04;letter-spacing:-.038em;max-width:20ch;margin-top:16px}
.sub{font-size:var(--t-sub);line-height:1.5;letter-spacing:-.01em;color:var(--ink-2);max-width:60ch;margin-top:20px}
.hero-video{margin:28px 0 0;width:100%}
.cta{margin-top:28px;display:flex;flex-wrap:wrap;gap:14px}
.cta .btn-lime{width:100%}
@media (min-width:600px){
  .hero-text,.cta{text-align:center}
  .h1,.sub{margin-left:auto;margin-right:auto}
  .cta{justify-content:center}
  .cta .btn-lime{width:auto}
}
@media (min-width:1024px){
  .hero{min-height:min(100svh,1100px);display:flex;align-items:center;padding:calc(var(--nav-h) + 32px) 0 48px}
  .hero-inner{width:100%;grid-template-columns:minmax(0,5fr) minmax(0,7fr);grid-template-rows:auto auto;column-gap:clamp(40px,4vw,80px);align-content:center}
  .hero-text,.cta{grid-column:1;text-align:left}
  .h1,.sub{margin-left:0;margin-right:0}
  .cta{justify-content:flex-start;margin-top:32px}
  .hero-video{grid-column:2;grid-row:1 / span 2;align-self:center;margin:0;max-width:880px;justify-self:end}
}
@media (min-width:1600px){ .hero{padding:calc(var(--nav-h) + 72px) 0 88px} }
.vsl{position:relative;display:block;width:100%;aspect-ratio:16/9;padding:0;border:0;border-radius:3px;overflow:hidden;background:#0E0F14;cursor:pointer}
.vsl img{width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ease-out)}
.vsl:hover img{transform:scale(1.015)}
.vsl .vid-play{left:50%;top:50%;bottom:auto;width:76px;height:76px;transform:translate(-50%,-50%)}
.vsl .vid-play::after{left:30px;top:24px;border-width:14px 0 14px 22px}
.vsl:hover .vid-play{transform:translate(-50%,-50%) scale(1.06)}
.vsl iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
@keyframes rise{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}
@keyframes fade{from{opacity:0}to{opacity:1}}
.hero .rise{animation:rise .6s var(--ease-out) both}
.hero .callout.rise{animation-delay:.05s}
.hero .h1.rise{animation-delay:.13s}
.hero .sub.rise{animation-delay:.21s}
.hero .cta.rise{animation-delay:.29s}
.hero .rise-late{animation:fade .7s var(--ease-soft) .33s both}

/* ---------- 2. problem statement ---------- */
.problem-line{font-size:var(--t-line);font-weight:400;line-height:1.18;letter-spacing:-.028em;max-width:22ch}
.problem-next{font-size:var(--t-sub);line-height:1.5;color:var(--ink-2);margin-top:20px;max-width:var(--measure)}
.alts{list-style:none;margin:36px 0 0;padding:0}
.alt{display:grid;grid-template-columns:40px minmax(0,1fr);gap:18px;align-items:start;padding:22px 0 22px 20px;border-left:2px solid var(--orange)}
.alt+.alt{margin-top:20px}
.alt p{font-size:var(--t-body);line-height:1.55;color:var(--ink-2);max-width:var(--measure)}
.alt-ico{display:block;width:40px;color:var(--ink-2)}
.alt-ico svg{width:100%;height:auto}
@media (min-width:600px){ .alt{grid-template-columns:48px minmax(0,1fr);gap:22px} .alt-ico{width:48px} }
@media (min-width:1024px){
  .problem-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);column-gap:clamp(48px,5vw,96px);align-items:start}
  .problem-lead{position:sticky;top:120px}
  .alts{margin-top:0}
  .alt{padding:28px 0 28px 28px;align-items:center}
  .alt+.alt{margin-top:24px}
}
@media (min-width:1600px){ .alt{grid-template-columns:64px minmax(0,1fr);gap:28px} .alt-ico{width:64px} }
/* the "it breaks" moves (Eddie's layers; played once when the line enters) */
.pc-sheets .pc-tab:nth-child(n+4){opacity:0}
.alt.play .pc-sheets .pc-tab:nth-child(n+4){animation:pc-in .6s var(--ease-out) forwards}
.alt.play .pc-sheets .pc-tab:nth-child(5){animation-delay:45ms}
.alt.play .pc-sheets .pc-tab:nth-child(6){animation-delay:90ms}
.alt.play .pc-sheets .pc-tab:nth-child(7){animation-delay:135ms}
.alt.play .pc-sheets .pc-tab:nth-child(8){animation-delay:180ms}
.alt.play .pc-sheets .pc-tab:nth-child(9){animation-delay:225ms}
.alt.play .pc-sheets .pc-tab:nth-child(10){animation-delay:270ms}
.alt.play .pc-sheets .pc-tab:nth-child(11){animation-delay:315ms}
.alt.play .pc-sheets .pc-tab:nth-child(12){animation-delay:360ms}
.pc-pm .pc-fill{transform:scaleX(0)}
.alt.play .pc-pm .pc-fill{animation:pc-fill .6s var(--ease-out) forwards}
.alt.play .pc-pm .pc-wall{animation:pc-hit .2s linear .55s 2 alternate}
.alt.play .pc-code .pc-glyph{animation:pc-flick .6s steps(1) forwards}
.pc-staff .pc-bubble-b{opacity:.25}
.alt.play .pc-staff .pc-bubble-a{animation:pc-ping .3s var(--ease-soft) 0s 4 alternate}
.alt.play .pc-staff .pc-bubble-b{animation:pc-pong .3s var(--ease-soft) .15s 4 alternate}
@keyframes pc-in{to{opacity:1}}
@keyframes pc-fill{to{transform:scaleX(1)}}
@keyframes pc-hit{to{transform:translateX(1px)}}
@keyframes pc-flick{0%{color:var(--ink-2)}30%{color:var(--orange)}55%{color:var(--ink-2)}75%{color:var(--orange)}100%{color:var(--ink-2)}}
@keyframes pc-ping{from{opacity:1;transform:scale(1)}to{opacity:.25;transform:scale(.9)}}
@keyframes pc-pong{from{opacity:.25;transform:scale(.9)}to{opacity:1;transform:scale(1)}}

/* ---------- 3. ideal solution: the chaos > order diagram ---------- */
.flow{padding-top:calc(var(--row-gap) / 2)}
.flow-track{position:relative}
.flow-vp{position:relative}
.flow-head{font-size:var(--t-line);line-height:1.12;letter-spacing:-.03em;max-width:24ch;margin-bottom:36px}
@media (min-width:600px){
  .flow-track{height:calc(var(--flow-h,100vh) + 50vh)}
  .flow-vp{position:sticky;top:calc(var(--nav-h) + 16px);overflow:hidden}
}
@media (min-width:1024px){ .flow-track{height:calc(var(--flow-h,100vh) + 70vh)} }
@media (min-width:1600px){ .flow-track{height:calc(var(--flow-h,100vh) + 80vh)} }
.flow-track.still{height:auto}
.flow-track.still .flow-vp{position:static;height:auto;display:block}
.flow-inner{width:100%}
.stage-wrap{width:100%;position:relative}
.stage{position:relative;transform-origin:top left}
.flow-lines{position:absolute;inset:0;width:100%;height:100%;z-index:1;overflow:visible}
.flow-lines path{fill:none;stroke:var(--orange);stroke-width:1.5;stroke-dasharray:4 5;opacity:.85;
  transition:stroke .6s var(--ease-out),opacity .6s var(--ease-out),stroke-width .6s var(--ease-out)}
/* ORDER: one colour. Ink hairlines; only the five parts carry the green dot. */
.flow-lines.resolved path{stroke:var(--ink);stroke-width:1;stroke-dasharray:none;opacity:.5}
.flow-lines.resolved path.k-collapse{opacity:0}
.fnode{position:absolute;border-radius:10px;background:var(--panel);border:1px solid var(--line-2);
  display:flex;align-items:center;justify-content:center;z-index:2;color:var(--ink-2);
  transition:left 1s var(--ease-soft),top 1s var(--ease-soft),color .6s var(--ease-out),border-color .6s var(--ease-out),opacity .5s var(--ease-out)}
.fnode-ico{display:flex;width:22px;height:22px}
.fnode-ico svg{width:100%;height:100%}
.fnode-text{position:absolute;top:calc(100% + 7px);left:50%;transform:translateX(-50%);text-align:center;white-space:nowrap}
.fnode-label{display:block;font-family:var(--mono);font-size:11px;font-weight:500;letter-spacing:.05em;text-transform:uppercase;color:var(--mute)}
.fnode-sub{display:block;font-size:12.5px;color:var(--mute-2);margin-top:2px}
.fnode-sub:empty{display:none}
.fnode.built{color:var(--ink);border-color:var(--ink)}
.fnode.built .fnode-label{color:var(--ink)}
.fnode.built::after{content:'';position:absolute;top:6px;right:6px;width:7px;height:7px;border-radius:50%;background:var(--hl)}
.fnode.hub{border-width:2px}
.fnode.gone{opacity:0}
.fnode.side-right .fnode-text{top:50%;left:calc(100% + 12px);transform:translateY(-50%);text-align:left}
.fnode.no-label .fnode-text{display:none}
.flow-replay{display:none}
.flow-bar{display:none !important}
@media (max-width:599px){
  .flow-replay{display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;margin-top:16px;
    border:1px solid var(--line-2);border-radius:50%;background:var(--panel);color:var(--ink-2);cursor:pointer}
  .flow-replay svg{width:20px;height:20px;fill:none;stroke:currentColor;stroke-width:1.75;stroke-linecap:round;stroke-linejoin:round}
}

/* ---------- 4. case studies ---------- */
.cases-shell{position:relative}
.case-row{display:grid;grid-template-columns:minmax(0,1fr);gap:28px;padding:calc(var(--row-gap) / 2) 0;border-top:1px solid var(--line)}
.case-row:first-child{border-top:0;padding-top:0}
.case-media{margin:0}
@media (min-width:900px){
  .case-row{grid-template-columns:minmax(0,6fr) minmax(0,6fr);gap:48px;align-items:center}
  .case-row.flip .case-media{order:2}
}
@media (min-width:1024px){
  .case-row{grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(48px,5vw,88px)}
  .case-row.flip{grid-template-columns:minmax(0,5fr) minmax(0,7fr)}
}
@media (min-width:1600px){
  .case-row{grid-template-columns:minmax(0,7fr) minmax(0,4fr) minmax(0,1fr)}
  .case-row.flip{grid-template-columns:minmax(0,1fr) minmax(0,4fr) minmax(0,7fr)}
  .case-row.flip .case-text{grid-column:2}
  .case-row.flip .case-media{grid-column:3;order:0}
}
/* screenshots: 16:10, hairline frame, small radius, no shadow (they are pictures, not panels) */
.case-shot{overflow:hidden;border:1px solid var(--line);border-radius:3px;aspect-ratio:16/10;background:var(--panel-2)}
.case-shot picture,.case-shot img{display:block;width:100%;height:100%}
.case-shot img{object-fit:cover;transform:scale(1.06);will-change:transform}
.shot-ph{aspect-ratio:16/10;background:var(--panel-2);border-radius:3px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;padding:24px;text-align:center}
.shot-ph p{font-size:16px;color:var(--mute);max-width:30ch}
.case-reel{display:flex;justify-content:center}
.case-reel .vid-tall{max-width:300px;margin-top:0}
.case-map .map-mobile{display:none}
.case-map svg{width:100%;height:auto}
.case-eyebrow{font-family:var(--mono);font-size:var(--t-mono);font-weight:500;text-transform:uppercase;letter-spacing:.16em;color:var(--accent)}
.case-name{font-size:clamp(26px,.5vw + 24px,34px);letter-spacing:-.025em;margin-top:8px}
.case-story{font-size:var(--t-body);line-height:1.6;color:var(--ink-2);margin-top:16px;max-width:var(--measure)}
.case-result{margin-top:22px;padding-left:20px;border-left:2px solid var(--hl)}
.step-k{display:block;font-family:var(--mono);font-size:var(--t-mono);font-weight:500;text-transform:uppercase;letter-spacing:.16em;color:var(--mute-2);margin-bottom:6px}
.case-result p{font-size:var(--t-sub);line-height:1.5;color:var(--ink);max-width:var(--measure)}
/* green figures: an underline that draws left to right as the result enters (no count-ups: they are the clients' words) */
.case-result .m{background-image:linear-gradient(var(--hl),var(--hl));background-repeat:no-repeat;background-position:0 100%;
  background-size:0 2px;padding-bottom:1px;transition:background-size .6s var(--ease-out)}
.case-result.drawn .m{background-size:100% 2px}
.quote{margin:26px 0 0;padding:0}
.quote p{font-size:var(--t-sub);font-weight:400;line-height:1.45;letter-spacing:-.012em;max-width:var(--measure)}
.quote p::before{content:'\201C'}
.quote p::after{content:'\201D'}
.quote cite{display:flex;align-items:center;gap:10px;margin-top:12px;font-style:normal;font-size:16px;color:var(--mute)}
.quote cite img{width:40px;height:40px;border-radius:50%;object-fit:cover}
/* the client index: from 1680px, in the left margin, beside the rows */
.case-index{display:none}
@media (min-width:1680px){
  .case-index{display:block;position:absolute;top:0;bottom:0;left:24px;width:calc((100vw - 1440px) / 2 + 40px);max-width:240px}
  .case-index ol{position:sticky;top:calc(var(--nav-h) + 48px);list-style:none;margin:0;padding:0}
  .case-index a{display:block;padding:5px 0;font-family:var(--mono);font-size:12.5px;line-height:1.35;color:var(--mute-2);text-decoration:none;transition:color .4s var(--ease-out)}
  .case-index a:hover,.case-index a.current{color:var(--ink)}
}
/* row motion: the picture slides in from its own outer side, the text rises 120ms later */
.js .case-row .case-media{opacity:0;transform:translateX(-32px);transition:opacity .7s var(--ease-out),transform .7s var(--ease-out)}
.js .case-row.flip .case-media{transform:translateX(32px)}
.js .case-row .case-text{opacity:0;transform:translateY(24px);transition:opacity .6s var(--ease-out) .12s,transform .6s var(--ease-out) .12s}
@media (max-width:899px){ .js .case-row .case-media,.js .case-row.flip .case-media{transform:translateY(24px)} }
.js .case-row.in .case-media,.js .case-row.in .case-text{opacity:1;transform:none}

/* click-to-load videos: a thumbnail until clicked, then the player */
.vid{position:relative;display:block;width:100%;max-width:440px;margin-top:26px;padding:0;border:0;border-radius:3px;overflow:hidden;
  background:#0E0F14;cursor:pointer;aspect-ratio:16/9;text-align:left;color:#F8F8F8}
.vid img{width:100%;height:100%;object-fit:cover;opacity:.84;transition:opacity .4s var(--ease-out)}
.vid:hover img{opacity:1}
.vid-play{position:absolute;left:18px;bottom:18px;width:46px;height:46px;border-radius:50%;background:#14151C;
  box-shadow:0 0 0 1px rgba(248,248,248,.28);transition:transform .4s var(--ease-out)}
.vid-play::after{content:'';position:absolute;left:18px;top:14px;border-style:solid;border-width:9px 0 9px 14px;border-color:transparent transparent transparent #F8F8F8}
.vid:hover .vid-play{transform:scale(1.06)}
.vid-cap{position:absolute;left:76px;right:16px;bottom:18px;font-size:14px;font-weight:700;line-height:1.3;text-shadow:0 1px 8px rgba(0,0,0,.6)}
.vid iframe,.vid video{position:absolute;inset:0;width:100%;height:100%;border:0;object-fit:cover;background:#0E0F14}
.vid-tall{aspect-ratio:9/16;max-width:280px}
.vid-tall .vid-play{left:50%;bottom:50%;transform:translate(-50%,50%)}
.vid-tall:hover .vid-play{transform:translate(-50%,50%) scale(1.06)}
.vid[hidden]{display:none}

/* ---------- case-study cards (home block + /case-studies), modelled on opskings.com/case-studies ---------- */
.sec-title{font-size:var(--t-line);line-height:1.12;letter-spacing:-.03em;margin-bottom:28px}
.card-grid{display:grid;grid-template-columns:minmax(0,1fr);gap:40px 28px}
@media (min-width:600px){ .card-grid{grid-template-columns:repeat(2,minmax(0,1fr))} }
@media (min-width:1024px){ .card-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:48px 32px} }
@media (min-width:1600px){ .cs-index .card-grid{grid-template-columns:repeat(4,minmax(0,1fr))} }
/* home block on phones: one swipeable row, so it costs one card of height */
@media (max-width:599px){
  .card-strip{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:16px;margin:0 calc(var(--gutter) * -1);padding:0 var(--gutter) 6px;scrollbar-width:none}
  .card-strip .case-card{flex:0 0 84%;scroll-snap-align:start}
}
@media (min-width:600px) and (max-width:1023px){ .card-strip .case-card:nth-child(3){display:none} }
.case-card{display:flex;flex-direction:column;text-decoration:none;color:var(--ink)}
.card-pic{position:relative;display:block;aspect-ratio:16/10;overflow:hidden;border:1px solid var(--line);border-radius:3px;background:var(--panel-2)}
.card-pic img,.card-pic picture{display:block;width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ease-out)}
.card-pic img.top{object-position:center 18%}
.case-card:hover .card-pic img{transform:scale(1.03)}
.card-pic .vid-play{width:40px;height:40px;left:12px;bottom:12px}
.card-pic .vid-play::after{left:15px;top:12px;border-width:8px 0 8px 12px}
.pic-ph{display:flex;width:100%;height:100%;align-items:center;justify-content:center}
.case-card .case-eyebrow{margin-top:16px}
.card-name{display:block;font-size:24px;font-weight:700;letter-spacing:-.02em;margin-top:6px}
.card-problem{display:block;font-size:17px;line-height:1.5;color:var(--ink-2);margin-top:8px}
.metrics{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;margin-top:16px;padding-top:14px;border-top:1px solid var(--line)}
.metric{display:block}
.metric-fig{display:block;font-size:22px;font-weight:700;line-height:1.15;letter-spacing:-.02em;color:var(--hl)}
.metric-line{display:block;font-size:13.5px;line-height:1.4;color:var(--mute);margin-top:4px}
.cases-more{margin-top:28px}
/* /case-studies and the client pages */
.cs-index h1,.cs-detail h1{margin-bottom:28px}
.cs-detail .wrap-wide>*{max-width:960px;margin-left:auto;margin-right:auto}
.back{display:inline-block;font-family:var(--mono);font-size:var(--t-mono);color:var(--mute);text-decoration:none;margin-bottom:22px}
.back:hover{color:var(--ink)}
.cs-detail .case-eyebrow{display:block}
.cs-detail h1{margin-top:8px}
.detail-media .vid{max-width:none;margin:0}
.detail-reel{display:flex;justify-content:center}
.detail-reel .vid-tall{max-width:320px;margin:0}
.detail-pic{aspect-ratio:16/10;overflow:hidden;border:1px solid var(--line);border-radius:3px;background:var(--panel-2)}
.detail-pic img,.detail-pic picture{width:100%;height:100%;object-fit:cover}
.cs-detail .metrics{margin-top:28px;max-width:640px}
.cs-detail .metric-fig{font-size:30px}
.cs-detail .metric-line{font-size:15px}
.detail-body{margin-top:12px}
.detail-shot{margin:40px auto 0;border:1px solid var(--line);border-radius:3px;overflow:hidden;aspect-ratio:16/10}
.detail-shot img,.detail-shot picture{width:100%;height:100%;object-fit:cover}
.page-cta{margin-top:40px}
.pager{display:flex;justify-content:space-between;gap:16px;margin-top:40px;padding-top:20px;border-top:1px solid var(--line);font-family:var(--mono);font-size:var(--t-mono)}
.pager a{color:var(--mute);text-decoration:none}
.pager a:hover{color:var(--ink)}
.vid-wide .vid-play{left:50%;top:50%;bottom:auto;width:72px;height:72px;transform:translate(-50%,-50%)}
.vid-wide .vid-play::after{left:28px;top:22px;border-width:14px 0 14px 22px}
.vid-wide:hover .vid-play{transform:translate(-50%,-50%) scale(1.06)}
.vid-wide .vid-cap{left:20px;bottom:20px;font-size:16px}

/* ---------- 5. Calendly (the destination of every button) ---------- */
.book{padding-bottom:var(--row-gap)}
.box{background:var(--panel);border:1px solid var(--line);border-radius:3px}
.book-box{margin:0 auto}
.calendly-inline-widget{min-width:320px;height:1050px}
@media (max-width:599px){ .book .wrap-wide{padding:0} .book-box{border-left:0;border-right:0;border-radius:0} }
@media (min-width:600px){ .calendly-inline-widget{height:1000px} }
@media (min-width:1024px){ .book-box{max-width:960px} .calendly-inline-widget{height:720px} }
@media (min-width:1600px){ .book-box{max-width:1040px} }
#calendly:focus{outline:none}

/* ---------- 6. footer ---------- */
.foot{border-top:1px solid var(--line);padding:32px 0 40px;background:var(--bg)}
.foot-inner{display:flex;flex-wrap:wrap;align-items:center;gap:16px 28px;font-family:var(--mono);font-size:13px;color:var(--mute)}
.foot .brand-mark{width:22px;height:30px}
.foot-line{font-size:13px;flex:1 1 100%}
.foot nav{display:flex;flex-wrap:wrap;gap:10px 24px;flex:1 1 100%}
.foot nav a{color:var(--mute);text-decoration:none}
.foot nav a:hover{color:var(--ink)}
@media (min-width:1024px){ .foot-line{flex:1 1 auto} .foot nav{flex:0 0 auto} }

/* ---------- exit-intent pop-up (desktop with a mouse only) ---------- */
.exit{width:min(480px,calc(100vw - 40px));border:1px solid var(--line);border-radius:3px;padding:0 0 32px;
  background:var(--panel);color:var(--ink);overflow:hidden}
.exit::backdrop{background:rgba(20,21,28,.6)}
.exit[open]{animation:exit-in .4s var(--ease-out)}
.exit.closing{animation:exit-out .2s var(--ease-out) forwards}
@keyframes exit-in{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
@keyframes exit-out{to{opacity:0}}
.exit-art{display:block;background:var(--panel-2);padding:22px 24px 10px}
.exit-art img{width:100%;height:auto}
.exit-form-view,.exit-done-view{padding:24px 36px 0}
.exit-x{position:absolute;top:10px;right:12px;z-index:1;width:36px;height:36px;border:0;background:transparent;
  font-size:26px;line-height:1;color:var(--mute);cursor:pointer;border-radius:3px}
.exit-x:hover{color:var(--ink)}
.exit-h{font-size:26px;line-height:1.18;letter-spacing:-.022em}
.exit .muted{margin-top:10px;font-size:17px}
#exit-form{margin-top:22px;display:flex;flex-direction:column;gap:12px}
.field-label{font-family:var(--mono);font-size:12px;font-weight:500;text-transform:uppercase;letter-spacing:.14em;color:var(--mute)}
#exit-form input{font:inherit;font-size:17px;padding:13px 14px;border:1px solid var(--line-2);border-radius:3px;background:#FFFFFF;color:var(--ink)}
#exit-form input:focus{outline:2px solid var(--accent);outline-offset:1px;border-color:transparent}
#exit-form .btn{width:100%}
.form-error{font-size:15px;color:var(--orange)}
.microcopy{font-size:14px;line-height:1.5;color:var(--mute-2)}
.microcopy a{color:var(--mute)}

/* ---------- plain pages (privacy) and the 404 dark band ---------- */
.page{padding:calc(var(--nav-h) + 48px) 0 var(--row-gap)}
.page h1{font-size:clamp(34px,1.2vw + 30px,56px);line-height:1.05;letter-spacing:-.035em}
.page h2{font-size:22px;letter-spacing:-.012em;margin-top:40px}
.page p,.page li{font-size:var(--t-body);line-height:1.65;color:var(--ink-2)}
.page p+p{margin-top:12px}
.page .lead{font-size:var(--t-sub);margin-top:18px}
.nf-band{position:relative;overflow:hidden;min-height:100svh;display:flex;align-items:center;background:var(--bg);color:var(--ink);padding:calc(var(--nav-h) + 48px) 0 64px}
.nf-band .field{position:absolute;inset:0;width:100%;height:100%;z-index:0}
.nf-band .wrap-wide{position:relative;z-index:1;width:100%}
.nf-band h1{font-size:var(--t-hero);line-height:1.04;letter-spacing:-.038em;max-width:16ch}
.nf-band .lead{margin-top:20px;font-size:var(--t-sub)}
.nf-band .textlink{color:var(--ink);border-bottom-color:var(--mute-2)}
.vid-row{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;margin-top:48px;padding-bottom:8px;scrollbar-width:thin}
.vid-row .vid{flex:0 0 80%;max-width:none;margin-top:0;scroll-snap-align:start}
@media (min-width:600px){ .vid-row .vid{flex-basis:45%} }
@media (min-width:1024px){ .vid-row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;overflow:visible} }
@media (min-width:1600px){ .vid-row{grid-template-columns:repeat(4,minmax(0,1fr))} }

/* ---------- reveal on enter: fade + 24px rise, at 15% visible, once ---------- */
.js .rv{opacity:0;transform:translateY(24px);transition:opacity .6s var(--ease-out),transform .6s var(--ease-out)}
.js .rv.in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  .js .rv,.js .case-row .case-media,.js .case-row .case-text{opacity:1;transform:none;transition:none}
  .btn,.nav,.fnode,.flow-lines path,.vid img,.vid-play,.vsl img,.case-result .m{transition:none}
  .hero .rise,.hero .rise-late,.exit[open],.exit.closing{animation:none}
  .alt .pc-sheets .pc-tab{opacity:1 !important;animation:none !important}
  .pc-pm .pc-fill{transform:none !important}
  .alt *{animation:none !important}
  .case-result .m{background-size:100% 2px}
  .case-shot img{transform:none}
}